Brand Activation is the art of driving consumer action through brand interaction and experiences.In simple terms, it’s about bringing brands to life via experiences and forming long-term emotional connections.
Brand activation drives sales by demonstrating a company’s product value to people at times and places when it is most relevant.
The objective of brand activation marketing is for people to intrinsically experience the value of the brand via product trial, samples and/or demonstration. Hence,a Well-designed marketing activations need to be timely, stimulating, experiental and transformative.
Brand Activation campaigns take many forms and may involve some, or all of the following:
• Consumer promotions
• Experiential Marketing
• Digital campaigns
• Shopper Marketing
• Sampling campaigns
Brand ctivations can take place on-the-street, at events, inside malls, on-campus, parks and numerous other locations.
At AJ&O Integrated Communications Limited, one of our core speciality is in helping companies, agencies, and firms with brand activation planning, location scouting, production, staff training, onsite management, execution, reporting, content capture and analysis.