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Experiential Marketing is a marketing and advertising strategy that focuses on helping customers experience a brand. Experiential marketing veers off course from traditional marketing strategies, that seeks to broadcast brand and product benefits to a wide audience. Also referred to as “engagement marketing”, experiential marketing could be comprised of a variety of marketing strategies geared toward immersing customers within the product by engaging them in as many ways as possible.
Ultimately, companies utilizing this strategy want to help customers form memorable, emotional connections with a brand to foster customer loyalty and improve customer lifetime value (CLV), while attracting new customers, delivering brand messages and actionably influence consumer purchase behaviour.
Experiential campaigns uses an activations, product sampling, immersive experiences, stunts, events, etc. to bring brands to life and interact directly with the target audience.
AJ&O Integrated Communication formulates and executes a wide array of experiential marketing strategies and events to deliver value to people and companies alike.
The primary benefits of experiential marketing:
- Gives customers a chance to interact with a brand
- Draw direct, physical attention of customers to products and services
- Introduces the brand to new target consumers
- Maintaining relevancy among existing consumers
- Incentivizing product purchases
- Capturing content of people interacting with brand
- Gathering unique insights through physical interactions with consumers
- Leverage influencers, press and/or spokespeople as part of experiential marketing events
AJ&O Integrated Communications are experts at handling all your experiential marketing needs ranging from:
- Experiential marketing activation ideas to enhance brand positioning and accomplish goals
- Location scouting, negotiation and contracting
- Product Sampling
- Consumer experience architecture and planning
- Event asset planning, production, and branding (e.g. tents, stages, brand booths, banner flags, A-frames, sound, etc.)
- Consumer interaction activities (e.g. step & repeat, prize wheel, lounge, photo props, etc.)
- Event assets storage, transport, and installation
- Onsite event management
- Securing and training onsite event brand ambassadors
- Event security and crowd control
- Videographer and photographers
- Production of consumer giveaways Performers, press, celebrity and influencer handlers and management
- Contact : AJ&O Integrated Communications for experiential marketing company ideas, strategies planning, production, and pricing.