Media buying is a set of strategic multi-platform ad space purchases, negotiations, and arrangements aimed at finding the most advantageous placement.
Generally, Media buying means the procurement of media space and time for displaying ad creatives.
When buying media, the goal is to find the right place, time and the context to deliver relevant ads to the target audience and increase conversion rates, sales or brand awareness.
Media buying is time-based, meaning that the buyer is paying for "renting" all possible placements on all possible platforms so they must be available for the timeslot when it is convenient for the advertiser to place the ad.
Purchasable media options span from newspaper ads to prime time TV slots to online banner ads.
Finding the appropriate venues for your media ads is no easy task. That’s why hiring AJ&O Integrated communications, which is an experienced agency that already has a developed network and industry know how, is the best option.
AJ&O INTEGRATED COMMINUCATIONS LIMITED help companies and agencies with media buying planning, research and scouting, as well as execution.
Contact us to learn more about how AJ&O assists companies with media buying to create the needed awareness for their brand and achieve brand goals.