In Marketing, promotions refers to any type of marketing comunication used to inform or persuade target audiences of the merits of a product, service, or brand.

Promotional marketing is also the use of any special offer intended to raise a customer's interest and influence a purchase, and to make a particular product or company stand out among its competitors.

The aim of promotion is to increase awareness, create interest, generate sales or create brand loyalty. It is one of the basic elements of the market mix, which includes the four P's: price, product, promotion, and place.

Who Needs Promotional Marketing?

  • Any company that can offer its customers some additional benefit on top of their normal purchase can use promotional marketing techniques.
  • Retail and service providers that operate out of storefronts use promotional marketing strategies to increase the amount of business they receive.
  • Other businesses that want to increase sales of products that are harder to sell individually use what is known as point-of-sale promotions to make other products more appealing to customers who have already purchased a product
  • Companies that market to other businesses also benefit from promotional marketing. A business-to-business promotion can also be as simple as offering a discount to clients to build brand loyalty, encourage a sale, or give the client the opportunity to pass the savings on to their own customers.

At AJ&O Integrated Communications Limited, one of our core speciality is in helping companies, agencies, and firms with promotional marketing planning, execution and analysis.

 Our Promomotional marketing services are available all across Nigeria.

Contact us to learn more about how AJ&O assists various brands with ideas to ‘promote’ their brand, drive and acheive sales.