In Marketing, promotions refers to any type of marketing comunication used to inform or persuade target audiences of the merits of a product, service, or brand.
Promotional marketing is also the use of any special offer intended to raise a customer's interest and influence a purchase, and to make a particular product or company stand out among its competitors.
The aim of promotion is to increase awareness, create interest, generate sales or create brand loyalty. It is one of the basic elements of the market mix, which includes the four P's: price, product, promotion, and place.
Who Needs Promotional Marketing?
At AJ&O Integrated Communications Limited, one of our core speciality is in helping companies, agencies, and firms with promotional marketing planning, execution and analysis.
Our Promomotional marketing services are available all across Nigeria.
Contact us to learn more about how AJ&O assists various brands with ideas to ‘promote’ their brand, drive and acheive sales.