Sports marketing is a subdivision of marketing which focuses both on the promotion of sports events and teams as well as the promotion of other products and services through sporting events and sports teams.
Sports Marketing works by engaging consumers through their passion for sport such as basketball, baseball, soccer and other sports.
AJ&O Integrated Communications Limited companies connect with consumers outside stadiums, basketball court and in cities during national sporting events via street teams, permitted marketing activations, mobile billboards, street poster advertising, sampling kiosks, digital mobile billboards and experiential marketing events.
We specialize in connecting with sports fans where they play, watch and socialize such as basketball courts, sports bars, campuses and inside stadiums.
The advantage of aligning brands with a consumer’s love for sports are brand affinity, engagement and ultimately sales.
Whether it is sports, music or fashion connecting with consumers through their passions is a great way for brands to enter their lives.
Contact AJ&O to learn how to plan and execute a nationwide Sports Marketing initiative, plus for ideas, pricing and examples.